The UX designers at UPS really need to get a grip on two main questions…

1. What do people use our site for?
2. Where do our users come from?

First, let’s address what people use UPS.com for…

I’m guessing a vast majority of users fall into two uses for UPS.com… sending a package and tracking a package.

Now the second question… where do most of the UPS.com users come from?

Again, I’ll hazard a guess that most users of UPS are in the US. Probably a vast majority. Elsewhere in the world, there’s much more competition for package delivery.

So why is it my first interaction with UPS.com is “What country are you in?” A) chances are good it’s the US. and B) you can tell this with reasonable certainty by checking my IP address. Hell, Google Analytics gives me a pretty map of where my users are coming from.

Something pretty simple like “input your tracking number, hit enter” turns into a drop-down list of friggin countries.

And the “remember me” has never worked. Ever.

FedEx is the same way. DHL makes it a menage-a-trois of suckiness.

Nice job guys.