bregar.com :: personal web site of Justin Bregar


Complexity causes 50% of returns

Posted in Innovation by justin on the March 6th, 2006

A recent Reuters article reports on a study that says complexity of the product causes 50% of product returns.

Something to think about before you add that “one nice little feature”. What you’re really adding is complexity and there’s a usability cost for that. Does the benefit (to your users, not you) outweigh the cost?

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